PROJECT 01
World creation and design for Kin’s Lightwave, formulated to compliment the brand’s original ready-to-drink Kin Spritz offering and provide guests with a calming “portal to peace.”
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PROJECT 02
World creation and design for Kin Bloom, a flavor forward offering designed to expand Kin’s portfolio and sip like a rosé while offering guests the benefits of damiana, schisandra, and l-theanine.
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PROJECT 03
World creation and design for Actual Sunshine, Kin’s morning focused offering formulated with 33mg of caffeine and equal reverence for both function (with collagen peptides, vitamins C+D3, and turmeric+saffron) and flavor (designed to sip like a mimosa).
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PROJECT 04
World creation and design for Kin’s ready-to-drink metabolic tonic, Luna Morada. An homage to the Latin heritage of Kin’s CEO and Co-Founder, Jen Batchelor, this sweet-smoky twist on a Latin-American Chicha highlights purple maíz, pineapple, and chili along with key active ingredients like milk thistle, barberry root, and wormwood.
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PROJECT 05
World creation and design for Kin’s first postbiotic and limited-time offering. Formulated to hydrate and support gut flora while remaining unapologetic in it’s savory/briney flavor profile, Picklesecco boasts key ingredients like ACV, schisandra, and dry citrus hops.
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PROJECT 06
World creation and design for Matchatini, Kin’s first bottle release since Dream Light launched in 2019. Formulated in collaboration with matcha.com and their Co-Founder, Dr. Andrew Weil, this creamy functional mixer is meant to indulge and energize.
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PROJECT 07
Art direction for Kin’s Dusk to Dawn campaign, focused on product education. Worked collaboratively with photographer, Carl Ostberg, to create a set of images communicating various moods, times of day, and ingredient flavor profiles for each product.
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PROJECT 8
Icon design for each product’s key ingredients. Used across digital and print collateral, including can and carton packaging and web PDPs.
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PROJECT 9
Design direction for Kin’s first Blisstober month-long community celebration. With play, power, and pleasure in mind, we designed a guest focused 30 day experience.
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PROJECT 10
Design and art direction for Kin’s Gossamer Magazine print ad.
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PROJECT 11
Packaging design and VFX design for the Boy Smells x Kin collaboration.
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+1 (862) 324-0205
marsfrojas@gmail.com
For the last five years, Mars has led the in-house design team at Kin Euphorics through the various growing phases and challenges of a startup CPG brand. They have led the design of six new product launches and numerous seasonal omnichannel campaigns focused on the guest/consumer experience and product education.
BFA in Communications Design/Graphic Design
2012-2016
Design Director/Lead Designer/Art Director
April 2023–June 2025
Senior Graphic Designer
January 2021–March 2023
Graphic Designer
March 2020–December 2020
Freelance Graphic Design, Art Direction, Social Media Content Creation (Various Clients)
Gucci, Adidas, Reebok, Ganni, Banana Republic, Jen Brill Studio, Times Square Arts, Sophia Wallace Studio, #HalfTheStory
2017–Present
MA’AM Creative
Graphic Designer
March 2018–March 2019
Li, Inc.
Junior Designer
2016–2017
Design Intern
2016
Prattonia 2016 - Pratt Institute Yearbook
Art Director and Designer
September 2015–June 2016
Mother Design
Design Intern
June–August 2015
Droga5
Design Intern
January–May 2015
Art Direction
Branding
Bilingual (English and Spanish)
Blender 3D
Content Strategy
Copy Editing
Creative Direction
Digital Photography
Editorial Design
Film Photography
Figma
Iconography Design
Illustration
Motion Design
Packaging Design
Presentation Design
Print/Publication Design
Merch Design
Research
Retouching
Typography
Video Editing
Videography
Web Design
Zine to publish personal writing and visual work
2019–Present
Hardbody
Self-designed and self-published chapbook
(in progress) 2025
Good Twin, Bad Twin Podcast
Co-host
(on hiatus) 2024–Present
Slow&Low Sunday Playlists
A chill Spotify playlist for Sundays
2020-2021
Long-Distance Running
Paris Marathon, 2019
Nashville Marathon, 2018
Berlin Marathon, 2017
Philadelphia Marathon, 2016
Chicago Marathon, 2015
Set of three 3D illustrations
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Website design and After Effects animations
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Design and music curation for a chill Sunday playlist
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Zine containing four written pieces, illustrations, and found material.
Printed by TXTbooks in Brooklyn, NY
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Creative direction and design for all podcast digital assets.
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Art direction, concept development, and publication design for Pratt Institute’s 2016 yearbook
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Motion, print, and publication design for a personal project reflecting on displacement.
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